| Details: |
Position Objective: College Reps implement grassroots and online marketing campaigns. They work with area businesses, tastemakers, DJs & promoters, peer networks, on campus student body organizations and media to create avenues of exposure for key WMG artists and projects. They offer an important ”word from the street” perspective in their designated college campus communities and provide valuable consumer feedback and insight to our organization.
Position Responsibilities:
•Impacts sales by exposing WEA/ADA artists locally via lifestyle, online, retail and on-campus marketing campaigns. Generates demand for releases through targeted marketing and provides feedback on project performance.
•Cultivates and leverages relationships with key tastemakers (college radio, DJs, parties, campus groups, media) in order to ignite and further word-of-mouth exposure for our artists.
•Assists with physical and digital account management by providing WEA & ADA Sales leads, and participating in weekly street blitzes. Communicates with WEA & ADA Field and Management regularly.
•Creates artist exposure opportunities at lifestyle and retail through visibility, in-store play, and consumer promotions/contests. Utilizes and distributes label and WEA & ADA generated promotional materials.
•Identifies and capitalizes on online opportunities and maintains a local WEA & ADA Twitter and Facebook page to promote WMG artists with provided digital tools.
•Understands and communicates trends in the relationship between local consumers and physical/online retailers. Provides specific consumer marketplace feedback. Acts as a youth demographic ”focus group” for new/growth digital and physical businesses (e.g. vinyl, digital album cards, video, and merch).
•Sets up and facilitates area artist events (e.g. in-stores, college radio/press interviews, local appearances). Is aware of on campus and local events and communicates ideas for artist tie-ins.
•Completes bi-monthly reports on activities and attends bi-monthly college rep conference calls.
•Educates peers on legal alternatives to piracy, including increasing awareness on ad-supported, social networking, subscription service and direct-to-consumer models.
•Creates a market handbook that includes key campus organizations, administration contacts, local media contacts, DJ contacts, club and retailer contacts.
Required Competencies:
•Able to commit to a schedule of 18 hours/week for at least two semesters.
•Deep understanding of where/how their peers consume music.
•Passion for music (especially urban music), the music industry, and marketing.
•Ability to work well independently, without a local supervisor.
•Excellent written and verbal communication skills.
•Excellent time management and organizational skills.
•Creative thinker.
•Excellent interpersonal skills.
•Proficient in Microsoft Office including Excel, PowerPoint, and Outlook.
Required Tools:
•Must have access to a car, camera and computer.
Education Required:
•Must be a currently enrolled student in good academic standing with at least two semesters left before graduation. |
